Which products can compete?

Open to all FMCG & Mass market products/services;

Must be new, innovative in one or more area: design, function, packaging, … as defined in consumer’s language;

To be eligible for entry, your product must have been between launch on the market between the 01/01/2019 and 01/01/2021


Transparency and methodological rigor, in line with specific characteristics of product innovations.
About Nielsen

Nielsen is a global, independent research and data company for fast-moving consumer goods, consumer behaviour, and media. With a presence in more than 100 countries and services covering more than 90% of the globe’s GDP and population, Nielsen provides clients with data about what consumers watch (programming, advertising) and what they buy (categories, brands, products) on a global and local basis and how those choices intersect.

For more than 90 years, Nielsen analysis is built on scientific rigor and innovation, and is constantly developing new methods to respond to the next move of the market.

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