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The Logo

Proven effectiveness worldwide

Our logo is number 1 in all categories in terms of consumer trust towards product innovation. compared to identified competitive logos (Ipsos France study April 2018).

An asset for consumers

In Israel, a survey of Kantar media, Feb 2020 and June 2019 found that:

Consumers recognize POY logo
85.6%
Consumers prefer a product which carries the POY logo
60.2%
Consumers bought a product carrying logo of POY
50.5%
Consumers said that the POY logo influenced their purchase intent
49%
Consumers admitted that they trust even more an advertisement carrying POY logo.
80.2%

An asset for the brands

Enhances your sales/marketing strategy

Increases consumers’ try-outs

Significantly stimulates volume sales

Reinforce your relationship with customers

Highlights new products available in stores

Reinforces sales pitches among distributors

Optimise differentiation from competitors in the aisles

Reward industries’ product innovation programs

An asset for RETAILERS

Product of the Year is acting on many stakeholders including retailers. The in-store visibility contributes to this objective and is a successful promotional tool for the winning products.

Brand awareness
94%
Trust
93%
Conviced of its effectiveness
93%
Retailers believe that the logo provides a significant boost to revenues
81%
Retailers are more lickely to stock a product that displays the logo
71%
Retailers believe that the logo has a greater impact than the term 'new'
87%

NEW: ADDITIONAL TOOLS AVAILABLE THANKS TO THE PRODUCT TESTING

Products tested in real consumption situations can now display their satisfaction rating.

Winning products that have undergone a test in a real-life consumer situation can display a descriptor determined by use of the product beneath the PRODUCT OF THE YEAR logo.

ALSO CHOSEN FOR ITS TASTE
Reserved for competition winners whose product has also undergone a taste test in a real-life consumer situation.

ORGANIC PRODUCT
Reserved for competition winners whose product has also undergone a test in a real-life consumer situation and has official organic certification in its sales description on the [country] territory. The authentication of this certificate shall be the sole responsibility of the winning brand.
Under no circumstances may POY’s liability be invoked for any erroneous or abusive wording regarding the mention ORGANIC PRODUCT.

FAMILY PRODUCT
Reserved for competition winners whose product is considered well adapted to family use by consumers (specific question during the test in a real-life consumer situation).

BEAUTY PRODUCT
Reserved for competition winners whose product has also undergone a test in a real-life consumer situation in the personal care and cosmetics categories.

SERVICE PRODUCT
Reserved for competition winners whose product has also undergone a test in a real-life consumer situation in service categories (banks, insurances, telco…)

OUR VALUES