Proven effectiveness worldwide
Our logo is number 1 in all categories in terms of consumer trust towards product innovation. compared to identified competitive logos (Ipsos France study April 2018).
An asset for consumers
In Israel, a survey of Kantar media, Feb 2020 and June 2019 found that:
An asset for the brands
Enhances your sales/marketing strategy
Increases consumers’ try-outs
Significantly stimulates volume sales
Reinforce your relationship with customers
Highlights new products available in stores
Reinforces sales pitches among distributors
Optimise differentiation from competitors in the aisles
Reward industries’ product innovation programs
An asset for RETAILERS
Product of the Year is acting on many stakeholders including retailers. The in-store visibility contributes to this objective and is a successful promotional tool for the winning products.
NEW: ADDITIONAL TOOLS AVAILABLE THANKS TO THE PRODUCT TESTING
Products tested in real consumption situations can now display their satisfaction rating.
Winning products that have undergone a test in a real-life consumer situation can display a descriptor determined by use of the product beneath the PRODUCT OF THE YEAR logo.
ALSO CHOSEN FOR ITS TASTE
Reserved for competition winners whose product has also undergone a taste test in a real-life consumer situation.
ORGANIC PRODUCT
Reserved for competition winners whose product has also undergone a test in a real-life consumer situation and has official organic certification in its sales description on the [country] territory. The authentication of this certificate shall be the sole responsibility of the winning brand.
Under no circumstances may POY’s liability be invoked for any erroneous or abusive wording regarding the mention ORGANIC PRODUCT.
FAMILY PRODUCT
Reserved for competition winners whose product is considered well adapted to family use by consumers (specific question during the test in a real-life consumer situation).
BEAUTY PRODUCT
Reserved for competition winners whose product has also undergone a test in a real-life consumer situation in the personal care and cosmetics categories.
SERVICE PRODUCT
Reserved for competition winners whose product has also undergone a test in a real-life consumer situation in service categories (banks, insurances, telco…)
OUR VALUES
